In a significant move reflecting the explosive growth of women’s sports, the WNBA has revealed the addition of its 15th team in Portland, set to commence operations in 2026. The unnamed franchise will be under the ownership of RAJ Sports, an investment firm dedicated to enhancing sports entities. Lisa Bhathal Merage has been appointed as the controlling owner and governor of this new team. This decision came amid an overall expansion strategy by the WNBA, marking Portland’s re-emergence in the league, which previously had a team that was discontinued in 2002 after a brief existence.
The WNBA’s announcement heralds a return to Portland, a city richly steeped in a vibrant sports culture and a strong fan base for women’s athletics. Commissioner Cathy Engelbert emphasized the significance of this expansion, acknowledging Portland’s position as a pivotal hub for the women’s sports movement. The ownership has pledged to engage with the local community in the naming process for the team, showcasing a commitment to integrate local interests into the franchise’s identity. This approach not only fosters a sense of ownership among the community but also solidifies the team’s presence in the city.
Plans for a practice facility dedicated to the WNBA team are underway, along with a training space for the Portland Thorns, indicating a comprehensive approach to infrastructure development. This is a forward-thinking strategy, especially considering the growing participation in women’s sports, providing essential resources and support for athletes. Such investments are crucial in nurturing talent and improving performance levels in both teams, contributing to the overall elevation of women’s professional sports in the region.
The WNBA is clearly in a state of ascension, as evidenced by the upcoming addition of the Golden State Valkyries in 2025, followed by teams in Toronto and Portland in 2026. The league is experiencing record-breaking attendance figures and viewership numbers, notably during the current 2024 season. This surge can be attributed to a combination of established stars and new talents, like Caitlin Clark and Angel Reese, who are bringing fresh excitement to the game. Additionally, substantial media rights deals are reflecting an increasing value placed on women’s sports, further amplifying the league’s visibility.
The WNBA’s strategy not only demonstrates a commitment to expanding its own brand but also signifies a broader trend where women’s sports are gaining prominence. The successful integration of chartered flights for teams, facilitated by a partnership with Delta Air Lines, for the first time in league history marks a pivotal step toward leveling the playing field with their male counterparts. As the league continues to evolve, with a keen eye on improving athletes’ experiences, the prospects for both the WNBA and women’s sports as a whole appear promising. As Portland welcomes its new team, it stands as a testament to the continuous progress being made in women’s athletics and a beacon of hope for future endeavors in the league.